Whatever your company is most known for should go right here, whether that's bratwurst or baseball caps or vampire bat removal. Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services. Include all the things that make your business unique and better than the competition.
Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that. Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.
Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that. Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.
Services
You could also call this heading "Our philosophy" or "Our vision."
This is the place to talk about what drives you and your business and what's unique about your process.
What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours.
People want to know what opportunity you saw or how your passion led to the creation of something new.
Talk about your roots--people wanna know you have some.
This is the place to talk about what drives you and your business and what's unique about your process.
What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours.
People want to know what opportunity you saw or how your passion led to the creation of something new.
Talk about your roots--people wanna know you have some.
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